Software evaluation

With our resources and expertise, we empower you to make informed decisions about the tools that will help you achieve your goals. We aid you in selecting the best Mobile Measurement Platform (MMP) for your particular needs, guiding you through various app attribution tracking solutions such as Adjust, Appsflyer, Tune, Kochava, and Branch.

Attribution Tracking

Mobile attribution tracking allows you to determine what sources of engagement drove a mobile app install or post-install event. Understanding this data is critical for optimising your user acquisition and re-engagement campaigns. We guide you through the many competing mobile attribution models to identify the best fit for your business.

Cost, Revenue & ROI

We ensure that you’re getting true value out of your app marketing budget. Using automated reporting to measure your mobile marketing costs against the revenue they generate, we maximise your Return on Investment (ROI) and help you optimize spending.

Fraud Prevention

Unusual patterns in your traffic could be a sign of fraudulent activity that, if left unchecked, will quickly tear through your app marketing budget. We run a first analysis on your data to get to the bottom of suspicious traffic and root out install, event and SDK spoofing before it becomes an issue.

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